The selection of the site for the Centennial Olympic Games of 1996 was a battle between nostalgic and commercial interests: Athens (GRE), who had, in 1896, held the first modern Olympic Games and Atlanta (USA), home of Coca-Cola, one of the major sponsors of the Olympic movement. In the IOC vote on 18.09.1990 Athens was in the lead in the first two rounds. The third time round they tied, then Atlanta got nearly all the votes from the cities which had dropped out: Melbourne (AUS) and Toronto (CAN).

For the equestrian events a new site in the small town of Conyers, 50 km east of Atlanta was built. The new Georgia International Horse Park cost nearly 50 million USD. 30 million were paid by ACOG, the Olympic Organising Committee. The Conyer’s share was 11 million. All competitions were held there, none under cover, with varied weather conditions: from hot and humid to torrential rainfall.

Eight nations shared the 18 equestrian medals. Germany won four of the six gold medals: both in Jumping and Dressage, but none in Eventing. The United States also won four medals, in all three disciplines. New Zealand was dominant in Eventing, winning gold-silver-bronze each.

Max E. Ammann had been engaged as Chief Press Officer Equestrian and Ralph Ammann as Information Manager Equestrian by the Atlanta Committee for the Olympic Games (ACOG). They had a crew of two experienced press assistants from Europe: Edith de Reys (BEL) and Beatrice Brönnimann (SUI) and approx. 20 US volunteers.

Jumping - individual competition (29.07.+01.+04.08.1996)

1. Ulrich Kirchhoff (GER) – Jus de Pommes
2. Willi Melliger (SUI) – Calvaro
3. Alexandra Ledermann (FRA) – Rochet M

Jumping - team competition (01.08.1996)

1. Germany
        Lars Nieberg (GER) – For Pleasure
        Franke Sloothaak (GER) – Joly
        Ulrich Kirchhoff (GER) – Jus de Pommes
        Ludger Beerbaum (GER) – Ratina Z

2. United States of America
        Anne Kursinski (USA) – Eros
        Leslie Burr-Howard (USA) – Extreme
        Peter Leone (USA) – Legato
        Michael Matz (USA) – Rhum

3. Brazil
        Alvaro Miranda Neto (BRA) – Aspen 
        André Johannpeter (BRA) – Calei
        Luiz Felipe Azevedo (BRA) – Cassiana
        Rodrigo Pessoa (BRA) – Tomboy

Dressage – individual competition (27.+28.+31.07.+03.08.1996)

1. Isabel Werth (GER) – Gigolo
2. Anky van Grunsven (NED) – Bonfire
3. Sven Rothenberger (NED) – Weyden

Dressage – team competition (27.-28.07.1996)

1. Germany
        Isabell Werth (GER) – Gigolo
        Klaus Balkenhol (GER) – Goldstern
        Monica Theodorescu (GER) – Grunox
        Martin Schaudt (GER) – Durgo

2. Netherlands
        Tineke Bartels (NED) – Barbria
        Sven Rothenberger (NED) – Weyden
        Anky van Grunsven (NED) – Bonfire
        Gonnelien Rothenberger (NED) – Dondolo

3. United States of America
        Robert Dover (USA) – Metallic
        Michelle Gibson (USA) – Peron
        Steffen Peters (USA) – Udon
        Guenter Seidel (USA) – Graf George

Eventing – individual competition (23.07.-26.07.1996)

1. Blyth Tait (NZL) – Ready Teddy
2. Sally Clark (NZL) – Squirrel Hill
3. Kerry Milikin (USA) – Out and About

Eventing – team competition (21.07.-24.07.1996)

1. Australia
        Wendy Schaeffer (AUS) – Sunburst
        Philip Dutton (AUS) – True Blue Girdwood
        Andrew Hoy (AUS) – Darien Powers
        Gillian Rolton (AUS) – Peppermint Grove

2. United States of America
        David O’Connor (USA) – Giltedge
        Bruce Davidson (USA) – Heyday
        Karen O’Connor (USA) – Biko
        Jill Henneberg (USA) – Nirvana

3. New Zealand
        Blyth Tait (NZL) – Chesterfield
        Vaughn Jefferis (NZL) – Bounce
        Andrew Nicholson (NZL) – Jagermeister
        Vicky Latta (NZL) – Broadcast News