Max E. Ammann appeared at the 4th International Sport Forum Switzerland in 1998 as a top speaker. He presented international trends and tendencies in sports marketing and sports sponsoring using the example of the World Cup Jumping.
Max E. Ammann was Director of the World Cup Jumping from 1978 to 2003. With network4events (former Editions Hippiques) he was responsible for the rules and regulations; he did the contract negotiations with the organisers, the sponsors and the TV stations. He supervised the financial aspects of the project and took care of the relations to the World Cup sponsor Volvo. He was responsible for the media and public relations and was the contact to the Jumping riders.
> Program (in German only - pdf)
