Article in 20 Minuten with the title "Bern-Pass für Superjahr 2005". 

Bern will be top in 2005. The year 2005 will bring the opening of the Zentrum Paul Klee, the inauguration of the Stade de Suisse and the special exhibition at the Historical Museum Bern on Albert Einstein. These three highlights will make Bern a topic of conversation at home and abroad and set out new social and touristical trends. 

These are all reasons to travel to Bern! Together with BerneTourism the three key partners have joined the campaign and launched Bern3. Figurehead of the campaign is the Bern3 Pass.

Ralph Ammann was working as Head of Events and Marketing at Stade de Suisse Nationalstadion AG. In this function he was responsible for the sponsoring and marketing of the Stade de Suisse.

> Article in 20 Minuten (in German only - pdf)