An article has been published in the Neue Zürcher Zeitung - NZZ with the title "Schon wieder Reiterspiele" on 27.04.2011.

Es gibt kaum einen so breitgefächerten Sport wie die Equestrik. Allein zu den Disziplinen der Fédération Equestre Internationale (FEI) zählen das Spring- und Dressurreiten, das Fahren, die Vielseitigkeit, die Endurance, das Reining; in Dressur wie Fahren werden auch Wettbewerbe für Behinderte durchgeführt.

Max E. Ammann was Director of the World Cup Jumping from 1978 to 2003. With network4events (former Editions Hippiques) he was responsible for the rules and regulations; he did the contract negotiations with the organisers, the sponsors and the TV stations. He supervised the financial aspects of the project and took care of the relations to the World Cup sponsor Volvo. He was responsible for the media and public relations and was the contact to the Jumping riders.

> Article in the Neue Zürcher Zeitung (only in German - pdf)