An article has been published in the Neue Zürcher Zeitung - NZZ with the title "Tradition und Innovation" on 10.12.2010.

Die Genfer Veranstalter haben Grund zum Feiern. Zum 50. Mal findet ihr Reitturnier statt, zum 20. Mal im Palexpo. Und zum 10. Mal geht am Freitag der Top-Ten-Final über die Bühne.

Max E. Ammann was Director of the World Cup Jumping from 1978 to 2003. With network4events (former Editions Hippiques) he was responsible for the rules and regulations; he did the contract negotiations with the organisers, the sponsors and the TV stations. He supervised the financial aspects of the project and took care of the relations to the World Cup sponsor Volvo. He was responsible for the media and public relations and was the contact to the Jumping riders.

> Article in the Neue Zürcher Zeitung (only in German - pdf)